Like the products we develop, Intelligent Beauty’s 14,000-square-foot, state-of-the-art Ideation Center, located in Manhattan Beach, Calif., is a careful balance of form and function, where great ideas come full circle.

Surrounded by glass walls and a 1,500-square-foot catwalk, the center features a fully functional laboratory with clinical testing equipment as well as a working spa and salon facilities.

The open-air, free-form environment also acts as a showcase for our work by housing a video film studio and oval reception center for hosting press events, conducting customer focus sessions and providing seminars and sneak peak events to IB’s latest creations.

Following the IB philosophy of fostering creativity and teamwork, the center provides the ideal creative environment to inspire innovation and invoke passion for our brands.