Chief Financial Officer
Heidi Crane joined Intelligent Beauty in November 2008 as the company's chief financial officer and oversees finance, treasury, accounting, purchasing, warehousing and human resources. She is a CPA and brings 25 years of finance and accounting experience, primarily from consumer packaged goods and retail industries.

Prior to joining Intelligent Beauty, Heidi served as CFO for Leiner Health Products, the leading supplier of store-brand vitamins for warehouse clubs and food and mass merchant retailers, and a contract manufacturer for Bayer vitamins. She also held various strategic planning and finance positions for the 99 Cents Only stores and Fortune 500 companies, such as Diageo PLC and Dole Food Company, and started her career in public accounting at Ernst & Whinney.